ARKAYI AI & CONSULTING PRIVATE LIMITED, operating Arkayi Messaging (“Arkayi”, “we”, “our”, or “us”), is committed to protecting the privacy of its users and customers. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information when you use Arkayi Messaging and related services built on the WhatsApp Business Platform.
By using our services, you acknowledge the practices described in this Privacy Policy. Where consent is required by applicable law, we will request it separately.
1. Information we collect
Personal and account information
- Full name and business contact details
- Email address and phone number, including a WhatsApp number
- Business name, address, and account information
- Billing and transaction information where paid services are used
WhatsApp messaging data
- Message content sent or received through the service
- Message delivery status, identifiers, and timestamps
- Media files, such as images, documents, or audio, transmitted through WhatsApp
- Contact data that a customer lawfully provides or authorizes for use with its WhatsApp Business Account
Usage and technical data
- IP address, browser type, device information, and log data
- Pages or product features used, session activity, and diagnostic information
- API usage, events, errors, and interaction data
Business Platform information
- WhatsApp Business Account details
- Phone Number IDs and associated metadata
- Message templates and their review or approval status
2. How we use information
We may process information to:
- Provide, operate, maintain, and secure Arkayi Messaging
- Send and receive messages on a customer’s behalf through the WhatsApp Business Platform
- Create and manage accounts, subscriptions, and transactions
- Provide customer support and respond to inquiries
- Monitor performance, diagnose problems, and improve the service
- Comply with applicable law and relevant Meta or WhatsApp platform requirements
- Detect, prevent, and investigate fraud, misuse, or security incidents
- Send service-related notices and operational updates
3. Customer responsibilities
Customers are responsible for ensuring they have a lawful basis and any required consent to collect contact information and send WhatsApp messages. Customers must follow applicable privacy, electronic communications, marketing, and consumer-protection laws, as well as Meta and WhatsApp policies.
When Arkayi processes personal data solely on a customer’s instructions, the customer determines the purpose and means of that processing and Arkayi acts as its service provider or processor, as applicable.
4. WhatsApp Business Platform and Meta
Arkayi Messaging uses the WhatsApp Business Platform operated by Meta Platforms, Inc. Information needed to provide messaging functionality may be processed through Meta’s systems and is also subject to Meta’s and WhatsApp’s applicable terms and privacy practices.
Arkayi may access a customer’s WhatsApp Business Account through Meta-provided APIs after the customer grants the required authorization.
5. How we share information
We do not sell personal data. We may disclose information in the following circumstances:
Service providers
We may use vendors that provide infrastructure, hosting, analytics, payment, security, communications, or support services. They may process information only to perform services for us and subject to appropriate contractual obligations.
Meta and WhatsApp
Information necessary to provide WhatsApp messaging is transmitted to or received from Meta as required to operate the WhatsApp Business Platform.
Legal and safety requirements
We may disclose information when reasonably necessary to comply with law, legal process, or a valid governmental request; enforce agreements; protect rights or safety; or investigate fraud and security incidents.
Business transfers
Information may be transferred in connection with a merger, financing, reorganization, acquisition, or sale of assets, subject to applicable law and appropriate confidentiality protections.
With authorization
We may share information for another purpose when the relevant customer or individual authorizes us to do so.
6. Data retention
We retain personal data only for as long as reasonably necessary to provide the service, fulfill the purposes described in this policy, comply with legal or contractual obligations, resolve disputes, and enforce agreements. Retention periods may vary depending on the type of data, customer configuration, contractual instructions, and legal requirements.
When information is no longer required, we take reasonable steps to delete or anonymize it, unless continued retention is required or permitted by law.
7. Data security
We use reasonable administrative, technical, and organizational safeguards appropriate to the nature of the information and the service. These measures may include encrypted network transmission, access controls, role-based permissions, logging, monitoring, and protected credential storage.
No method of transmission or storage is completely secure. We therefore cannot guarantee absolute security.
8. Your privacy rights
Depending on your location and applicable law, you may have rights to:
- Request access to personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of personal data
- Request a portable copy of certain data
- Object to or request restriction of certain processing
- Withdraw consent where processing is based on consent
To exercise a privacy right, email contact@arkayi.com. We may need to verify your identity and authority before completing a request. We aim to respond within the period required by applicable law.
You may revoke an app’s access to a WhatsApp Business Account through Meta Business Settings.
9. Cookies and similar technologies
Our websites or web applications may use cookies and similar technologies for essential functionality, security, preferences, performance measurement, and service analytics. You can control cookies through your browser settings, although disabling some cookies may affect functionality.
We do not use cookies to serve targeted advertising through Arkayi Messaging.
10. Children’s privacy
Arkayi Messaging is intended for businesses and is not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided information to us, contact us so we can review and, where appropriate, delete it.
11. International data transfers
Information may be processed in countries other than the country in which it was collected. Where required, we use appropriate safeguards for international transfers and handle information in accordance with this Privacy Policy and applicable law.
12. Third-party services and links
The service may integrate with or link to third-party websites and services. Their privacy practices are governed by their own policies, and we are not responsible for those practices. Review the relevant third-party policies before providing information.
13. Changes to this policy
We may update this Privacy Policy from time to time. We will post the revised policy at this URL and update the “Last updated” date. Where required by law or appropriate for a material change, we may also provide notice through the service or by email.
14. Contact us
For questions, concerns, or privacy requests, contact:
ARKAYI AI & CONSULTING PRIVATE LIMITED
Arkayi Messaging
114, B Block Rd, B Block, Sector 64
Noida, Uttar Pradesh 201309, India
Email: contact@arkayi.com